Company Branding & Visual Identity • Superior Package + Website
The goal for the “True” team was to have a brand identity that embodied the “True” company mission - to use your already naturally gorgeous self and to compliment it with tasteful aesthetic enhancements. We achieved this in the logo with the use of positive and negative space. Paired with soft, curving shapes that fill in the ebbs and flow of the customized typography. The graphic elements are prominent throughout the branding and are just as strong of an identifier as the logo. The graphics are uplifting, youthful and represent a fun, approachable space.
